Auxiliary Research

This tool is used to prepare for and increase the effectiveness of field research. Before contacting the target audience, it is useful to gather information and conduct preliminary analysis on your innovation topic.

Refine the Problem at Hand

Identify how the need you are focusing on is already being met by your target audience. If you have access to big data on how your target audience is using the solutions they are already using, do data mining. Try to reduce the pollution around your topic by using analytical methods on the data set you can access.