Industrial Strategy Analysis

Looking at industries from a critically discerning perspective is a great way to capture unmet needs of all the audiences targeted by them. While explaining the Blue Ocean Strategy, Chan Kim and Renee Mauborgne suggest a useful tool to do this. This tool clearly shows three of the main elements of the dominant strategic configuration in an industry. The first is the factors the industry competes with, namely its primary value propositions. The second is what customers experience or can obtain on the basis of these factors. The third is the strategic profiles of all solutions in the industry.