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Build the future

From our perspective, innovation is all about creating new value by providing solutions that better meet needs. 

“Human-Centric Innovation” is a method aiming to design and provide solutions with this mindset.


The first step in this method is to discover a partially or completely unmet need of a group of people and understand the solution experience that they desire. Then, the next step is to design a solution and a delivery model iteratively with the target customer. The third step is to deliver the solution incrementally. 


Identify a Valuable Need

Search for a valuable need. Decide what to solve for whom.

Understand Desired Experience

Understand the desired solution experience of the target customer.

Design Total Solution

Design a desirable, feasible, viable and ecological solution and delivery model.

Build and Deliver Incrementally

Start small with the most vital. Then expand incrementally.


Below values are in the hearth of all steps.

Radical Collaboration

Involve customers, and all possible stakeholders at every stage. Take advantage of different perspectives and expertise. Participation and cooperation will make great difference at the end.


Radical Iteration

High complexity of human nature and human systems require us to plan-do-check-adjust (PDCA) in short cycles while innovating.

Learning Mindset

Assume a ‘growth mindset’ in the face of failure. Failure is an opportunity to learn.

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