Business Model Mapping

Business Model Mapping is a powerful tool designed to articulate how your solution will engage your target audience and deliver value to them. Developed by Alexander Osterwalder, this tool offers a structured framework to encapsulate the entire solution scope, which is referred as the total solution in HCI system.

The total solution includes three main components:
  • The Solution: What product or service will you offer, and what value does it bring to customers? (Value Proposition)
  • Presentation Model:
    • Who are your target customers? (Customers)
    • How will you deliver value to them? (Channels)
    • How will you acquire and retain customers? (Customer Relations)
    • How will you generate revenue from them? (Revenue Stream)
  • Production Model:
    • What resources are utilized in these processes? (Key Resources)
    • What core activities are performed? (Key Activities)
    • Who are the main partners involved? (Key Partners)
    • What is the cost structure? (Cost Structure)
Business Model Mapping

How It Works?


Step 1

Prepare a Reverse Income Statement

Begin by crafting a rough income statement, starting from the net profit figure at the bottom and working your way upwards. Determine the desired long-term net profit and calculate the necessary turnover and allowable expenses. Continuously refer back to this income statement to validate subsequent decisions.

Reverse Income Statement
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