Mind Mapping

For any innovation topic, you can use the mind map technique to gather insights and reveal the structure of the topic you are working on. It is an effective tool to turn your analysis into a visual that everyone can keep in mind.

How It Works?


Step 1

Put Your Personas in the Center

Put the representative user in the center. Write the main themes you found on the branches you extracted from it. Place perspectives and other important details on the sub-branches. Follow the hierarchy of information.

Emphasize visual richness to increase memorability. Write a keyword in each branch. Use images and icons. Use a variety of colors and sizes in text and drawings. In this way, you make the differences stand out and create an insight summary that is easy to analyze and memorable.
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