SCAMPER

This is a lateral thinking technique developed by Bob Eberle to generate innovative solution ideas by changing a product or service. The name is an acronym that stands for the first letters of the seven different approaches to use within the technique.

Review Targeted Need and Insights

Get in front of the insight map you have prepared. Go over the target audience and the need you want to solve, the barriers, the value that existing solutions offer to the target audience, their features, components, price...etc. Write down what you talk about in the empty space around your insight map.