Value vs Easiness Assessment

The purpose of this tool is to evaluate and prioritize solution ideas based on the value they offer to the target audience and their ease of implementation.
Value vs Easiness Assessment Matrix

How It Works?


Step 1

Make a Quick Value Assessment of Solution Concepts

Create a table with solution ideas listed in the first column; personas and key stakeholders in the first row. Assess each solution concept from the viewpoint of personas and stakeholders. Utilize user profiles and stakeholder analyses to understand their preferences and needs. Try to empathize with each persona individually, considering what they would like or dislike about each idea. You can use a scoring system ranging from 1-3 or 1-5 to rate the alignment of each idea with user/stakeholder needs and preferences.

You can use intuitive assessments or structured scoring methods. For instance, assign points based on how well the idea meets important needs:
  • 1 point: If it meets a single important need adequately.
  • 2 points: If it satisfies multiple important needs simultaneously and effectively.
  • 3 points: If it fulfills a significant need that was previously unaddressed.
Emotional needs can be weighted higher, for example, by doubling the points.
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